How Genics Turned Foreign Exchange into an Advantage After decades of success in Canada, Cal Wall and his team at. READ MORE
How Genics Turned Foreign Exchange into an Advantage
After decades of success in Canada, Cal Wall and his team at Genics started seizing opportunities to grow their brand in the United States. But with steadily increasing US sales came a host of new challenges caused by unpredictable exchange rates.
Until this point, Cal had been happy making conversions with his bank. But he quickly realized that without a dedicated dealer who understood his business, and a lack of flexibility to account for changing circumstances, the unpredictability of handling multiple currencies could stall or challenge the international growth he and his company were aspiring to.
Ahead of Budget
better than targeted exchange rate
“The opportunity for us in the US is absolutely huge, so we’re really trying to grow our market there. With more certainty behind our FX now, it makes planning and making goals for the future so much simpler.”
CEO, Genics Inc.
Since Genics started working with EncoreFX, the business has
grown at pace, nearly doubling revenues from the previous year. Cal gives
credit to the systematic approach and personal dedication that he receives from
Learn how Genics:
Gained more flexibility on settlement of FX contracts.
Is experiencing an FX position with rates better than market.