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Case Study: Genics Inc

How Genics Turned Foreign Exchange into an Advantage After decades of success in Canada, Cal Wall and his team at. READ MORE

How Genics Turned Foreign Exchange into an Advantage

After decades of success in Canada, Cal Wall and his team at Genics started seizing opportunities to grow their brand in the United States. But with steadily increasing US sales came a host of new challenges caused by unpredictable exchange rates.
Until this point, Cal had been happy making conversions with his bank. But he quickly realized that without a dedicated dealer who understood his business, and a lack of flexibility to account for changing circumstances, the unpredictability of handling multiple currencies could stall or challenge the international growth he and his company were aspiring to.
$ 0 k
Ahead of Budget
1 cents
better than targeted exchange rate
“The opportunity for us in the US is absolutely huge, so we’re really trying to grow our market there. With more certainty behind our FX now, it makes planning and making goals for the future so much simpler.”
Cal Wall
CEO, Genics Inc.

Since Genics started working with EncoreFX, the business has grown at pace, nearly doubling revenues from the previous year. Cal gives credit to the systematic approach and personal dedication that he receives from EncoreFX.

Learn how Genics:

  • Gained more flexibility on settlement of FX contracts.
  • Is experiencing an FX position with rates better than market.
  • Achieved greater certainty on future FX rates.